KINSA and YTV have partnered to provide kids with a fun and informative way to learn about smart surfing this summer.   KINSA's Surf Smart has been built into Sitekick, YTV's popular online community-based game, to give kids the opportunity to collect limited edition KINSA-branded Chips while learning about online safety.

To get the Surf Smart Chips, kids have to read an Internet safety tip. As players earn more Chips, they increase their ranking in the online community. This contest has been immensely popular to date, and a new tip is added each week. Go to www.ytv.com to see our Surf Smart Mascot, Troxx, with the online safety tips. Read the press release about this initiative here.

During this season when kids have more free time to spend in online environments, we hope that everyone spreads the message about smart surfing.